I recently read Why Business People Speak like Idiots. It was a tremendous read. If one more company uses messaging like "leverage your BI for greater ___________" ... I just may scream.
It's such a true book. We just don't like to admit it. We've all ... myself included" been brainwashed to write the crazy "business speak" that we do. Great to be reminded about the importance of being real in your communications.
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