I have been a Caps fan for ... forever. Some of my greatest childhood memories are going to those games out in Landover with my Dad. Now my husband and I go to home games and it's a whole new set of memories. When the SE Championship banner was raised Saturday night, I cried. An emotional pride and adoration for a team, an organization ans a sport that has been a huge part of my life. Now that's brand satying power. A big thank you to Ted Leonsis for leading the organization to this place. It's a beautiful thing to watch.
Interesting that the campaign was such a failure initially. I really like the ones now: "I am PC." Why wouldn't they have just gone with that? Jerry couldn't have been cheap!
Foodie wannabe in DC area who loves wine, travel, ice hockey (CAPS!) and Baseball (Sox!). I pride myself on staying current on Marketing Trends, mainting personal and professional networks and embrace lifelong learning.